How Excellent Experiences affect Customer Loyalty formatIsbn:Softcover - 9783656416982 wo die Gefahren einer möglichen

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How Excellent Experiences affect Customer Loyalty formatIsbn:Softcover - 9783656416982 wo die Gefahren einer möglichenMaster's Thesis from the year 2013 in the subject Business economics Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Maastricht University (School of Business and Economics), language: English, abstract: Abstract The thesis at hand develops a new scale to measure customer experience quality on the basis of four dimensions: service quality, atmosphere quality, flow quality, and learning quality. The American coffee